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Your AEO Strategy Is Just an SEO Strategy. It Always Was.
There’s an acronym making the rounds in marketing meetings, and it’s giving executives something new to panic about and me heartburn every time I hear them mention it: AEO. Answer Engine Optimization. This is the idea that now that ChatGPT, Claude, and Gemini are answering people’s questions directly, or in AI overviews, you need a
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Content Is for Humans: Why Your Content Sucks and How to Fix It
You’re producing content nobody wants to read. This article is about why that’s happening and why it’s your fault. But also, what you can do about it to stay relevant for years to come…