B2B Content is Crap

Let’s make the internet better for future generations, not worse.

How?
Wall of Shame (Coming Soon)

$66 billion

spent on creating (mostly crappy) B2B content, annually.

68%

of B2B buyers say most vendor content is “generic and unhelpful.“

54%

of long-form posts on LinkedIn are generated or heavily assisted by AI.

13

pieces of content is the average required to elicit a B2B purchase.

Content is for Humans. So why are we writing like shit to appease algorithms or game the system? Do we hate each other?

— Me, I’m quoting myself.